Retired Premier Split Grip

Rod Sleeves w/St Croix Logo

While performance pumps through this reels veins, it’s versatility is where it really shines. Offering the Ultimate Cut Aluminum Drive Gear; to kee...

While performance pumps through this reels veins, it’s versatility is where it really shines. Offering the Ultimate Cut Aluminum Drive Gear; to kee...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbon ...

The CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design.

Built with cutting-edge technologies and an eye-catching exterior, the Quantum Smoke X Spinning Reels elevate spinning reel performance to a whole ...

Quantum Smoke X 100 casting Reels feature a one-piece aluminum frame, Gull-Wing side covers, and Zero-friction pinion gears. Manufactured for super...

Made with a lightweight, yet rugged anodized aluminum frame with a carbon graphite side plate, the Daiwa 80 Casting Reel features a reduced frame t...

Contents of gift bag may vary from image. 

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot r...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help i...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to f...

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Clean...

Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and...

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide whil...

The Moonshine Lures Shiver Minnow series are high-quality UV lures designed to catch various species, including salmon, trout, walleye, pike, muski...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

Jigging Rap® Magnum® falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it ...

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting ac...

When it seems like nothing is working, that's when you need to break out the Berkley Flicker Minnow. With insight from some of the top professional...

True balsa-like action with the durability and precision tracking of a premium hard-plastic lure. The Berkley® Deep Hit Stick delivers an aggressiv...